Tiffany and Co. has a long history of bringing out the high class in women. This particular advertisment is no different. As the woman leans over the wall of the roof, gazing longingly at the skyline that surrounds her, she is ensnared by her loving significant other. He holds onto her in order to show his deep, radiating affection for her, but also to protect her from toppling over the edge. The little Tiffany blue box that the woman caresses in her hand represents a romantic gesture from the man that is holding her.
As you look at the image it is easy to determine the appeals of pathos. Every girl that looks at this advertisement longs to be the woman in this picture. To be on the recieving end of a love so caring, protective, and gentle.This image is not just worth a thousand words but a thousand emotions.
The credibility of Tiffany and Co. is undeniable. Tiffanys is one of the largest, wealthiest, and well known jewelry companys in the world. Women from all over dream about getting a gift from Tiffany's. Everybody knows that Tiffanys' jewelry is idolized by every little girl far and wide.
Most of this ad relies on pathos but logos can be found in the clothes that the man and woman are wearing. The clothes are clearly expensive and more than likely a brand name of some sort. This observation implies that Tiffany's is high class and worthy of the chic and stylish womans' interest.
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